"From Zero to £10,000,000"

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When Angela started Middleton Murray with her sister-in-law in 2002, she had no recruitment experience. Within 10 years, she had built a successful recruitment and training business with sales of £10,000,000.  Listen to this exclusive interview to hear her story.

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What Angela Says About Romney Rawes

How did you meet Romney?

I attended a course run by the REC (Recruitment and Employment Conglomerate) called "How to Start Up Your Own Recruitment Agency" and Romney was running the course.  I approached him after the course and asked him to work with me one-on-one.

He would come to our offices once per quarter, or sometimes my husband Steve and I would visit Romney in the South of France, where he lives part of the year.  Romney was excellent at following up and holding us accountable.  We always had clear, documented actions at the end of each meeting.  I continued working with Romney for several years.

What impact did Romney have on the success of your business?

We benefited tremendously from Romney's knowledge and experience.  One example is his Differentiation strategy. At Middleton Murray, we adopted Romney's "100% Money Back Guarantee for 100 Days." At the time, my sister-in-law was horrified, saying "But we'll lose money!"  I was certain that the strategy would pay off by showing clients we were committed to providing a quality service.

Romney's advice proved itself during the recession.  For example, he encouraged us to build up the temporary side of the business, not just focus on perm.  When the recession hit, there was a massive decline in perm placement revenue and it was our temps that saved us.

Can you quantify the difference Romney made to your growth?

Our growth has been phenomenal.  We doubled our sales revenue year-on-year.  Within 10 years, Middleton Murray grew from a start-up with a single branch into a group of companies, with 50 permanent staff and combined sales revenue of £10m.  Further, his advice helped us survive the recession.  Romney's advice has been worth hundreds of thousands if not millions.

Out of all the advisors I've consulted over the years, Romney has definitely been the most influential and he would still be the first person who's opinion I would seek.

UPDATE: Since this interview was recorded back in 2011, Angela has not rested on her laurels!  Middleton Murray is now a multi-award winning company with 19 branches throughout the UK and is currently valued at in excess of £30,000,000.  In June 2017, they announced the launch of a US subsidiary, Middleton Inc, headquartered in San Francisco.

Want to be mentored by Romney?

Romney has now retired as Non-Exec Director and Management Consultant.  The good news is you can still benefit from his advice - and at a fraction of the cost - by joining Recruitment Growth Accelerator.  Registration opens on 14th December 2017 at 9:00am GMT.  Watch your inbox for the annoucement!

We doubled our revenue year on year … and grew from a start-up to sales £10,000,000 in 10 years. Romney’s input has been worth hundreds of thousands if not millions.

Angela Middleton, CEO Angela Middleton, CEO
Middleton Murray

Angela Middleton in the Media

Post Your Questions & Comments Here!

What's your biggest take-away, insight or "lightbulb" moment from the interview with Angela?  What questions came up for you? Please introduce yourself and share your comments with us below.  We really do read them and we'll try our best to answer every single question.

1 Comment

  • Mark Whitby

    Reply Reply November 29, 2017

    Go ahead and post your questions & comments here!

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