[headline_tahoma_medium_centered color=”#cc0000″]“Let us increase the profits of your small to medium sized recruitment business by 50% in 180 days or less.”[/headline_tahoma_medium_centered]

‘Recruitment Business Mastery’ was filmed at a live seminar we delivered in London for a group of recruitment company owners and directors just like you. We showed them how to achieve a quantum leap in growth, profits and shareholder value. Now you can attend the same seminar without actually leaving your office!

The videos are currently being edited and will be shipped on 1st October. Pre-Order your DVDs today and SAVE 60% off the retail price. Offer expires at midnight on September 5th 2012.

[headline_tahoma_small_centered color=”#cc0000″]£497 £197[/headline_tahoma_small_centered]

[headline_tahoma_small_centered color=”#cc0000″]$795 $297[/headline_tahoma_small_centered]


[date_today]Insert Your Text Here[/date_today]

Dear Recruiting Firm Owner,
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    I’m wondering which of the following ring true for you:

  • Your team’s sales ACTIVITY is erratic, and billings are inconsistent
  • Your current yield (gross profit) per head is limiting the growth of your business
  • You want to grow faster but just can’t find enough good recruitment consultants
  • You know the business could be doing a lot better, but are unclear about the specific steps you need to take to maximize your growth and long-term value

If you found yourself saying ‘yes’ to any of the above, then I have good news. Many of these issues can be resolved more quickly and easily than you realise. Of course, you’ll need to have the right people, processes, systems and strategies in place. That’s where we can help.

Between us, we have already helped over 500 recruiting firms to measurably increase their Productivity, Performance and Profits. Now we’d like to help you too.

[headline_tahoma_medium_centered color=”#cc0000″]Here Are The Specific Results You Can Expect to Achieve From This Training

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      • Increase your gross profits per head – and get your team hitting target consistentl
      • Build a team of motivated, high billing recruitment consultants
      • Design a Strategic Plan to maximize the long-term VALUE of your business
      • Improve your pre-tax profits by at least 50% in 180 days, guaranteed! (You can then re-invest in growth, increase your dividend, or both!)

We’ll show you how to create a recruitment business that runs like a well-oiled, high performing and profitable machine. You will walk away with a detailed, step-by-step Action Plan for the next 90-180 days, and the confidence that comes from knowing that you’re focusing on exactly the right things to take your business to the next level.

But don’t take our word for it. Here’s what the people who attended the live version of this seminar had to say…

[headline_tahoma_medium_centered color=”#cc0000″]What Other Recruiting Firm Owners Are Saying About ‘Recruitment Business Mastery’[/headline_tahoma_medium_centered]

[headline_tahoma_small_centered color=”#cc0000″]£497 £197[/headline_tahoma_small_centered]

[headline_tahoma_small_centered color=”#cc0000″]$795 $297[/headline_tahoma_small_centered]


[headline_tahoma_medium_centered color=”#cc0000″]VIDEO #1: Strategic Planning for Maximum Growth and Value[/headline_tahoma_medium_centered]

Presented by Romney Rawes

Don’t just LET your Business grow, MAKE your business grow!If you’re serious about growing your recruitment business, then you need a clear vision of where you’re going, and a PLAN for how you’ll get there. Most of us are aware of the need for strategic thinking, but very few owners know how to actually do it!
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What You’ll Learn

      • How to think and work strategically (working ON the business, not just IN the business)
      • Why you MUST make the transition from ‘Sales Management’ to ‘Business Management’ if you want to achieve exceptional growth
      • The Top 7 Growth Drivers
      • The exact Strategic Planning process that Romney used to grow Abacus Recruitment from a small independent agency into an international PLC which sold for £18M in just 5 years.
      • The 8 key factors that will affect the value of your business
      • Specific examples of ‘Non-Financial Motivators’ that significantly improve staff performance (and retention) but don’t cost you a penny
      • 4 steps to ensuring that the GP is sustainable and will continue without your direct, day to day involvement

[headline_tahoma_medium_centered color=”#cc0000″]VIDEO #2: How to Maximize Your Team’s Sales Performance[/headline_tahoma_medium_centered]

Presented by Mark Whitby

Are you concerned about the “peaks and troughs” in your team’s production? Are you tired of having to nag them to pick up the phone? Are you frustrated because sales activity is erratic and billings are inconsistent? In this video, you’ll get practical tools and strategies to improve staff motivation, boost sales activity, and increase your GP per head.

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What You’ll Learn

      • The 4-part “Performance Management System” that is proven to get your consultants billing consistently
      • Mistakes to avoid when setting sales targets and KPI’s
      • How to drive consistent sales ACTIVITY – without “micro-managing”
      • How to deliver measurable improvements in sales CONVERSION
      • The exact strategies to implement that create a culture of sales success
      • How to get your office buzzing with high-energy, motivated recruiters
      • Coaching recruiters to peak performance
      • A positive and effective way to manage under-performers

[headline_tahoma_medium_centered color=”#cc0000″]VIDEO #3: How to Increase Your Profits by At Least 50% in 180 Days[/headline_tahoma_medium_centered]

Presented by Romney Rawes

If you want to boost your bottom-line earnings, help is at hand. In this video, Romney will show you how to retain higher net profits from your existing sales revenue. You’ll discover practical ways to increase your margins and control your costs that most owners simply overlook. When you examine your figures through fresh eyes, you will be astonished at how much money you’ve been leaving on the table, and horrified at the profits you may be squandering without even being aware of it.

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What You’ll Learn

      • How three simple 1% changes will boost your profits by a minimum of 50% – GUARANTEED!
      • Because Value is predicated on profits, achieving a 50% uplift in profits will mean the Value of your business will also have increased by 50%.
      • 8 critical measures that require close monitoring
      • 10 specific ideas for boosting revenues
      • 10 specific ideas for slashing costs
      • How to resist price pressure and reduce discounting

[headline_tahoma_medium_centered color=”#cc0000″]VIDEO #4: How to Hire Top Producing Recruiters[/headline_tahoma_medium_centered]

Presented by Mark Whitby

Would you agree that it’s hard to find good recruitment consultants? Just because you’re excellent at filling jobs for your clients, doesn’t necessarily mean you’re good at recruiting your own people. Based on the high staff turnover within most recruitment companies, we are failing as an industry to attract, develop and retain the right people. And the risk of hiring the wrong person is high – both in time and money. We have all made the mistake of hiring people who interviewed well but failed to produce. Fortunately, it doesn’t have to be this way.

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What You’ll Learn

  • Where to find top performers who will add value to your bottom line FAST
  • How to retain and motivate top performers
  • The 11 traits of top-producing recruiters
  • How to avoid making a bad hiring mistake – and improve your success rate at picking winners
  • When to hire rookies vs. experienced recruiters
  • One simple technique that will dramatically improve your selection process (almost nobody does this!)

[headline_tahoma_small_centered color=”#cc0000″]£497 £197[/headline_tahoma_small_centered]

[headline_tahoma_small_centered color=”#cc0000″]$795 $297[/headline_tahoma_small_centered]


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[text_bar_1 background=”#444444″ + width=”100%”][headline_tahoma_small_centered color=”#fff”]Romney Rawes[/headline_tahoma_small_centered][/text_bar_1]

Romney Rawes was the Managing Director of Reed Employment plc for 5 years before co-founding Select Appointments in 1983, which he grew to £3M pre-tax profit in 4 years and subsequently floated on the USM in 1987. Later he joined Abacus Recruitment plc as Deputy Chairman and developed the strategic plan which resulted in floatation on AIM in 1995 and ultimately the sale of the business in 1998 for £16M. Since then he has served as a Non-Executive Director and Management Consultant to many successful recruitment companies. He was the inaugural winner of Recruiter magazine′s Gary Clark Award for lifetime achievement for Outstanding Contribution to the recruitment profession. He is the founder of the RIB Index, a web-based benchmarking tool that enables professional recruitment companies to benchmark their performance against their peers.


From Zero to £10,000,000

“We doubled our revenue year on year … and grew from a start-up to sales £10,000,000 in 10 years. Romney’s input has been worth hundreds of thousands if not millions.”

Angela Middleton
Managing Director, Middleton Murray, www.middletonmurray.co.uk

“We sold the business for £25,000,000.”

“I attended a seminar that Romney delivered for senior managers in Recruitment. I approached him about helping us formulate a strategy to exit the business in 3-5 years. We appointed Romney as a Non-Executive Director. He gave us a fresh perspective, objective analysis, accountability plus ideas and insights based on 40 years recruitment experience. We increased our spread of clients, increased our margins. We looked at what we could do in terms of marketing and strategy for getting more business. Romney helped us to develop our second tier of management, to develop their skills, so that the business was less reliant on the individuals who set it up and could operate successfully without us. He accelerated the process of achieving a successful exit – within 18 months of hiring Romney we sold the business for £25,000,000.”

Mark Farris
Co-Founder, Judd Farris Property Recruitment, www.juddfarris.com

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[text_bar_1 background=”#444444″ + width=”100%”][headline_tahoma_small_centered color=”#fff”]Mark Whitby[/headline_tahoma_small_centered][/text_bar_1]

Mark Whitby helps recruiting firm owners to increase their billings and grow their business. His proven system has helped recruitment consultants to DOUBLE their billings and owners to increase their team’s sales by 67% in 90 days.

Since 2001, Mark has helped thousands of recruiters to maximize their performance and earned a reputation as a world class coach, trainer and consultant to the recruitment industry, with clients in United Kingdom, United States, Canada, Australia, New Zealand, South Africa and Singapore. Prior to launching his training consultancy, Mark was a top-producing recruiter with one of the UK’s largest recruiting firms.

An expert in motivation and sales performance, Mark is the author of “Recruiting in Tough Times: How to Increase Your Sales in a Soft Economy” which has been downloaded by over 2,500 recruiters worldwide. He hosts an annual event called Big Biller Summit – the world’s biggest virtual conference for the recruiting and staffing industry. He’s the founder of web-based recruiter training site RecruiterTrainingOnline.com.

Originally from Canada, Mark has over 20 years experience of sales, marketing and business development in both Europe and North America.


Sales Increase by 67% in 90 Days

“Mark Whitby has been instrumental in helping our Recruitment Consultants reach a higher level of sales success. The feedback from our Consultants was excellent, they all enjoyed their time with Mark and all benefited from his coaching … Our sales increased by 67% over the period Mark was involved with our team.”

Richard Duguid
Director, Industrial Division, Maxwell Bruce Ltd, www.maxwellbruce.co.uk

Thank you Mark for an extremely productive Sales Coaching programme. It generated a real buzz in the office — we have doubled our sales activity and everyone is enjoying their canvass call sessions! Everyone agreed that it was a worthwhile experience and since your programme, our consultants are picking up the phone with positive expectations of a successful outcome.

Your Sales Coaching programme has definitely made an impact and was well worth the investment.”

Roddy Hammond
Managing Director, Hammond Resources, www.hammondresources.co.uk

2333% Return on Investment

“The team were very positive about the workshop and more importantly have been putting the ideas into practice. In the last three months, we won £35,000 worth of retained assignments as a direct result of the strategies and techniques we learned on the course.”

Andy Barton
Director, Recruitment Zone


[headline_tahoma_medium_centered color=”#cc0000″]Here’s What You Will Receive[/headline_tahoma_medium_centered]

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        Here’s everything that’s included in your package:

      • Set of 4 DVDs delivered to your door – that’s over 4 hours of executive level training that’s guaranteed to improve your billings and bottom line profits!
      • Course manual containing the complete PowerPoint presentation for each module, for easy reference and review
      • 5 critical handouts – sample forms and templates to help you apply the business building strategies within your firm
      • Action Tracker Spreadsheet to capture your Action Plan and help you implement the training for maximum results

[headline_tahoma_medium_centered color=”#cc0000″]So What Is Your Investment?[/headline_tahoma_medium_centered]

What might you pay for access to information that could put an extra 100k, 200k, or 500k in your business bank account this year?

Well you might be surprised to learn that ‘Recruitment Business Mastery’ is only £497 ($795 USD), plus shipping and VAT if applicable.

That’s less than you’d pay for a midrange notebook computer!

When we delivered ‘Recruitment Business Mastery’ to a live audience in London, other recruiting firms invested £1,000+ to send 2-3 delegates including airfare and hotel. By contrast, you can get your whole senior management team to watch the videos at no extra cost – and save the time, hassle and expense of travelling to a seminar.
But it gets even better…

[headline_tahoma_medium_centered color=”#cc0000″]SPECIAL OFFER: Save £300 ($500 USD) When You
Pre-Order Your Videos Before September 5th 2012
– That’s a 60% Discount!

The videos were recorded recently at a live seminar, and are currently being professionally edited. The final product won’t be released until September 2012.

When we officially launch this programme, the price will be £497 ($795 USD). However when you pre-order your copy of the “Recruitment Business Mastery” programme, you’ll save £300 ($500 USD) … that’s a whopping 60% discount!

Why are we offering such a big reduction? Two reasons:

a) You’ll have to wait 2-4 weeks to receive your product – and we want to reward you for having the foresight and patience to pre-order these videos!

b) We’re investing thousands of pounds to create the ‘Recruitment Business Mastery’ programme, so naturally we want to offset the production costs by selling some videos in advance!

So for a limited time, you can reserve your copy of ‘Recruitment Business Mastery’ for only £197 ($295 USD)!

That’s got to be a no-brainer. But just in case you’re still sitting on the fence, let me sweeten the deal even more for you…

[headline_tahoma_small_centered color=”#cc0000″]£497 £197[/headline_tahoma_small_centered]

[headline_tahoma_small_centered color=”#cc0000″]$795 $297[/headline_tahoma_small_centered]


[headline_tahoma_medium_centered color=”#cc0000″]FREE Bonus #1: Private 60-minute Implementation
Strategy Session with Mark Whitby
(Value £250)

If you’re one of the first 10 people who orders, you will receive a personal one to one session with me by telephone or Skype. I’ll personally work on your next steps and help you to execute the strategies in your business for maximum results.

[headline_tahoma_medium_centered color=”#cc0000″]FREE Bonus #2: The “Secrets of Successful Recruiting
Firm Owners” Interview Series – 6 x MP3 Audios
(Value £282)

I have worked in recruitment training for over a decade. During this time I have interviewed the best of the best and when you sign up for ‘Recruitment Business Mastery’ I will give you access to 6 of the best recordings which until now these have only been available to my VIP clients. You get to listen-in as I grill these owners and get them to reveal the secrets of their incredible success. Includes an in-depth interview with one of my clients who grew from 3 guys to 80 staff in less than 6 years!

[guarantee_box_1][headline_tahoma_medium_centered color=”#cc0000″]Your 365 Day, 100% Money Back Guarantee[/headline_tahoma_medium_centered]

We are so confident that you’ll get an exceptional return on your investment with us that we offer an unconditional, one year money back guarantee.

Test-drive the program risk free for a full year. If you do not feel that you’ve received tools and strategies that will earn or save your company at least 10x what you paid for the course, or if you’re not absolutely delighted for any reason, simply return your DVDs and course materials for a full refund, minus shipping costs.

[headline_tahoma_small_centered color=”#cc0000″]£497 £197[/headline_tahoma_small_centered]

[headline_tahoma_small_centered color=”#cc0000″]$795 $297[/headline_tahoma_small_centered]


What do recruitment millionaires know that others don’t?

Well for one thing, they have the right systems, people and processes in place – and their business is SCALEABLE. Once you work out the formula, you can really ramp up the incline of your growth trajectory.

Machines have a lot of moving parts all working in a system that produces an end result. A lot of thought and planning went on before the machine started working, efficiently and effectively.

Thinking about your own recruitment machine. Why waste years re-inventing the wheel? We can show you the proven strategies used by other recruitment industry millionaires.

There you have it. ‘Recruitment Business Mastery’ is a complete system for taking your Recruitment Company to the next level – right now!

Remember the Special Offer price of just £197 ($295 USD) expires at midnight on September 5th, 2012. Don’t delay, go ahead and reserve your copy of DVDs right now!

You Can Pre-Order the ‘Recruitment Business Mastery’ Seminar on DVD Here

If you have any more questions please email me or call 0800 019 8899, outside the UK dial +44 131 664 8064. I look forward to hearing from you.

To You and Your Success,

Mark Whitby

P.S. The Recruitment Business Mastery videos will give you the specific strategies, tactics and detailed step-by-step actions for you to increase your revenue and profits right away. Remember, we are taking all the risk with our 365 Day 100% money back guarantee so go ahead and reserve your copy now.

[headline_tahoma_small_centered color=”#cc0000″]£497 £197[/headline_tahoma_small_centered]

[headline_tahoma_small_centered color=”#cc0000″]$795 $297[/headline_tahoma_small_centered]